Colors Do Speak Volumes

Craftswoman, Klaire Russell’s brush strokes were often done with tropical, bright colors. Those same brush strokes were the inspiration used to create her logo – seen here as “trees” with the first letters of her name.

Colors, also known as hues, associated with a brand are a part of a palette. These colors should be considered carefully as they should be unique to your brand. These colors should not remind potential clients of other brands, holidays and/or specific seasons nor lean towards a specific sex.

A great palette can encourage trust and provide comfort as potential clients learn more about your brand. Considering your prime audience, your palette should be comprised of hues that can easily be a favorite color of your client. Welcoming them to pay closer attention to your brand’s offerings.