Who is @yemgunter, how did I get to this place of serving others to be the best they can present themselves to be and why do I do what I do.
YEMGunter is the social network username (or handle) used by Yolanda Eileen McRae-Gunter as part of her Branding “Consistent Use” Strategy. “I never want my social network connections to ever get me confused with someone else. When a person is connected to me on more than one social network, it’s a business point for them recognize my handle more than a changing profile pic,” says Yolanda. “The last thing you want is for someone to try to figure out who you are because both your profile pic and your username or handle is unrecognizable.”
As an artist, Yolanda, owner of both Gunter Graphics and YEM Promotions, found herself realizing her own need for a strong internet presence where consumers could easily access information about her, her products and upcoming projects. “I started like most independent artists, on Myspace, then quickly saw how connecting to the world by way of a collection of information in one space, like a website, saved consumers time in getting information about my brand,” says Yolanda. “Today’s technology disseminates the same info across social networks with one click. You have to think like the consumer. They like it to look trustworthy like the corporate giants, they like it easy to get to and then easy to share. My company is built on that perspective.”
Gunter Graphics is the branched off web development and graphic design services of YEM Promotions. After five (5) years of continued customer growth, Yolanda separated the services so YEM can focus mainly on promotions and marketing as the company’s name implies.
YEM Promotions continues being a leading event coordination, social network marketing, artist development and nonprofit management consultant services provider.